Websites, search and software from one engagement team. Every sprint ends in a number the board can read.
Most digital work is reported as output. Pages shipped, posts published, releases cut. None of it tells a board whether revenue moved, or why. FancyFroggy.ai reports one number per sprint, and stops work that does not move it.
Each service ships with the instrument that measures it. The windows below look straight into the field; the instruments are what your team works in.
Sites that are measured from the first template, with performance treated as a budget rather than a hope.
Outcome. Every template ships under 1.2 s LCP and reports its own conversion.
Organic growth run as a programme with a quarterly hypothesis. A playbook refreshes pages when rankings slip, before traffic does.
Outcome. Organic revenue reported against a quarterly hypothesis.
Products built for the second year of use. Features are written, replayed against staging and shipped with the number attached.
Outcome. Retention and crash-free rate on the board report, not launch day screenshots.
Four stages, in this order, every time. The numbering is the sequence.
Analytics, search, codebase and funnel audit. We read what you have before we propose anything.
One hypothesis, one number, one sprint plan. The board signs it, so the target is shared before work starts.
Shipped to production every sprint. Performance and quality gates run in CI, not in a review meeting.
The number is measured against the hypothesis. Continue, pivot or stop, decided on the measurement.
We stop work that does not move the number.
Organic revenue, two quarters after a content programme planned against a single hypothesis. The field you have been scrolling past settles into it.
Move the cursor through it. The number holds.
Organic revenue in two quarters, after a content cluster refresh planned against one hypothesis.
Nordic retailer
Median LCP across 38 templates, held by a performance budget in CI.
Insurance comparison site
Crash-free sessions after re-platforming a field app on native iOS and Android.
Logistics app
Checkout completion from one change, a one-tap wallet, shipped and measured in a single sprint.
Retail app
Example engagements, figures illustrative.
Relaunch on a design system with performance budgets in CI. 1.1 s LCP across every template, conversion up 24% in the first quarter after launch.
Read the case412 pages refreshed on a quarterly hypothesis, with rankings and revenue reported together. Organic revenue up 38% in two quarters.
Read the caseiOS and Android rebuilt on one codebase with release gates for crash rate and cold start. 99.3% crash-free sessions and a 4.7 store rating twelve months after launch.
Read the caseThree ways to work with us. All of them start with the audit.
Scoped after a first call.
Scoped after the audit.
Scoped after the audit.
Redirect maps, template churn and untested funnels. The three causes and the gate that catches each.
One number per channel, one method, stated once. What we leave out of the monthly report and why.
Downloads and launch traffic measure the campaign. Retention at day 30 and day 90 measures the product.
Search: one to two quarters. Websites: the first sprint, because the template reports its own conversion. Software: the first release.
Yes. One combined team, one backlog, and we own the number with you.
A decision maker in the sprint review, and access to analytics and code from the first week.
Copenhagen, working across the Nordics and the UK. Remote-first, on site for the audit and the sprint reviews that need it.
We say so in the audit and re-plan. You never pay to continue work that does not move the number.
Two weeks, fixed fee, a ranked list of revenue hypotheses at the end. Tell us what you are building and we will come back within two working days.
Prefer email? hello@fancyfroggy.ai
