Stage 01 · Websites
WebsitesEngineered forMeasured revenue
ORIEL
Digital engagements
03
AllWebsitesSearchSoftwarePerformanceContentAnalyticsDesignDeliveryResults
Websites build
Retail platform case
Search compound
Content cluster programme
Software ship
Native app release
Results audit
Revenue attribution method

[info]

Engagements are scoped in sprints and reported against a revenue hypothesis. Not every programme fits every company.

[aims]

Oriel Digital builds websites, search programmes and software for companies that want growth they can audit.

One engagement team owns site, search and product, so every decision is tied to a number the board can read.

[exploring]

  • Websites that measure themselves
  • Search that compounds
  • Software your customers keep
  • Attribution the board trusts

[connect]

Index -> Oriel DigitalMail -> hello@oriel.digital

Oriel Digital. Websites, search and software from one engagement team.

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[what we build]Websites, search and software, run as one system with one number to answer to.

Nordic retail portfolio / This sprint
Autopilot onLCP 1.2 s · Pass
Good evening, Nordic Retail
The programme is on track. What should the team prioritise this sprint?
+0% organic sessions 0.0 s LCP at p75 €0 attributed revenue
+ SitePlaybooksOptions

Websites

Performance-budgeted sites that report their own conversion.

  • Design system and component library
  • CMS and editorial workflow
  • Performance budget enforced in CI
  • Conversion instrumentation per template

Every template ships under 1.2 s LCP and reports its own conversion.

Agent sessionone_tap_wallet.tsSandbox
Ask the agent to change the feature…

Software

Products built for the second month of use, not launch day.

  • Native iOS and Android
  • Web applications
  • Internal tools and back offices
  • Integrations and data pipelines

Retention and crash-free rate on the board report, not launch day screenshots.

[how an engagement runs]Four stages, each ending in a number that is measured, not promised.

  1. 01

    Diagnose 2 weeks

    Analytics, search, codebase and funnel audit, read side by side.

    Output: a ranked list of revenue hypotheses.

  2. 02

    Commit 1 week

    One hypothesis, one number, one sprint plan the board signs.

    Output: the sprint plan and the success threshold.

  3. 03

    Build 2-week sprints

    Shipped to production every sprint, with performance and quality gates in CI.

    Output: working software and the first readings.

  4. 04

    Audit end of every sprint

    The number is measured against the hypothesis. Continue, pivot or stop.

    Output: a one-page decision memo.

We stop work that does not move the number.

[results]What the audits recorded on four recent engagements.

+38%Organic revenue in two quarters.Nordic retailer, search programme
1.1 sMedian LCP across 38 templates.Insurance comparison site
99.3%Crash-free sessions after re-platforming.Logistics field app
+11%Checkout completion from a one-tap wallet.Retail app

Example engagements, figures illustrative.

[selected work]Three engagements, each reported against the number it was scoped on.

[engagement models]Three ways to work with us. All of them start with the audit.

Nordvik Retail
Halden Bank
Kestrel Mobility
Fjordline Energy
Brightwater
Solvang Health
Larkspur Hotels
Meridian Logistics
Vantage Legal
Cobalt Foods

Ten example clients, names fictional.

Audit

Duration
2 weeks
Billing
Fixed fee
Output
Ranked hypotheses and a 90-day plan

Sprint retainer

Duration
Ongoing 2-week sprints
Team
One cross-discipline team
Output
Production releases and a monthly audit

Fixed-scope build

Scope
A defined product
Billing
Milestones
Output
The product and a 12-month warranty

Pricing is scoped after the audit.

[insights]Notes from the audits, written for the people who sign the plan.

[questions]What clients ask before the audit.

How long until we see results?

Search: one to two quarters, because crawl and ranking cycles set the pace. Websites: the first sprint, as soon as a template ships under budget. Software: the first release.

Do you work with our in-house team?

Yes. We form one combined team with your people in the sprint, and we own the number together.

What do you need from us?

A decision maker in the sprint review, and access to analytics and code from day one of the audit.

Where are you based?

Copenhagen, working across the Nordics and the UK. Remote-first, on site for the audit kickoff and sprint reviews when it helps.

What happens if the hypothesis is wrong?

We say so in the audit and re-plan. You never pay to continue work that does not move the number.

[contact]Start with the audit.

Two weeks, fixed fee, and a ranked list of revenue hypotheses you can take to the board whether or not we continue.

hello@oriel.digital
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