Websites, search and software from one engagement team Every sprint tied to a revenue hypothesis you can audit
Most agencies hand you a site, a ranking report and an app from three separate teams. We run all three against the same revenue hypothesis, so a decision in one is a decision in all.
Sites built under a performance budget, instrumented so every template reports its own conversion.
Every template ships under 1.2 s LCP and reports its own conversion.
Technical SEO, content clusters and digital PR, reported as revenue rather than rankings.
Organic revenue reported against a quarterly hypothesis, not a traffic graph.
Native apps, web applications and internal tools, built for the second year of use rather than launch day.
Retention and crash-free rate on the board report, not launch day screenshots.
Four stages, each ending in a number the board can read. The order is the method.
2 weeks
Analytics, search, codebase and funnel audit. We measure before we recommend.
Output: a ranked list of revenue hypotheses.
1 week
One hypothesis, one number, one sprint plan. The board signs it before anything is built.
Output: a signed sprint plan with a target.
2-week sprints
Shipped to production every sprint. Performance and quality gates run in CI, not in a review meeting.
Output: working software, live, every two weeks.
End of every sprint
The number is measured against the hypothesis. Continue, pivot or stop, decided on evidence.
Output: a one-page audit the board reads.
We stop work that does not move the number.
Example engagements, figures illustrative.
Relaunch on a shared design system across web and app. Median LCP fell from 3.4 s to 1.1 s and conversion rose 24% in the first quarter after launch.
Read the case412 pages refreshed on ranking triggers. Organic revenue up 38% in two quarters.
Read the caseiOS and Android for 1,200 drivers. 99.3% crash-free sessions and a 4.7 store rating after re-platforming.
Read the caseEvery engagement starts with the audit. What follows depends on what it finds.
2 weeks, fixed fee
Ongoing 2-week sprints
Defined product, milestone billing
Scoped after the audit.
Redirect maps, template performance and tracking parity, in the order they actually fail.
One number per channel, measured the same way every quarter, with the method on the same page.
Downloads and page views peak on day one. Retention and revenue are measured in month three.
Search: one to two quarters. Websites: the first sprint, because performance and conversion are measured from the first release. Software: the first release to real users.
Yes. We form one combined team with your people in it, and we own the number together. Handovers are planned from the first sprint.
A decision maker in the sprint review, and access to analytics and code in the first week. Everything else we set up.
Copenhagen, working across the Nordics and the UK. The team is remote-first and meets clients in person for the audit and the quarterly review.
We say so in the audit and re-plan. You never pay to continue work that does not move the number.
Two weeks, one lead, a ranked list of what would move your revenue. Then you decide.
Or write to hello@oriel.digital